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Foresight  Strategy  Commitment  

Premier Domain Name Assets

D e s c r i p t i v e  Brand-able  Top Level  Globally Searched

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Value Rating System

List Price Rating System

 

We Rate 11 Categories of Major Value.

 

1. Commercial Use: Does the name have great market potential? Does the domain name actually have the potential to be built into a commercial web site?

 

2. Name Awareness and Brand Recognition: Is the name easy to remember? Is it easy to trademark? Is the name worthy of becoming a "Brand Name"? 

 

3. Character Length of Name: How long is the name? In most cases, the fewer number of characters in the name, the higher the value. In other cases, a longer descriptive name matching the brand identity will generate a higher value.

 

4. Dot (extension) Values: What extension does the name have? Is it a Top Level .com, or 2nd or 3rd tier .net, .us, .org, .info or a different extension? . com is globally recognized and considered as the top level of all domains worldwide.

 

5. Age: How long has the domain name been maturing. Seasoned domain names are more valuable to search engine recognition.

 

6. Keywords: Search volume based on keywords is vital to the visibility of a domain name. It could make the difference in an 80% market share, or a 20% market share.

 

7. Descriptive Phrase: How distinct is the description of the domain name to the exact match of the industry, product or acronyms.

 

8. Availability: Supply and demand. Availability of similar top level names.

 

9. Marketability: Does the name have marketing qualities such as standalone website, hyperlink to company brand, slogan, or ad campaign marketability?

 

10. Wow Factor: Satisfying the emotional palette. Evoking emotion.


11. Comps: Previous sales of similar names with similar characteristics 

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